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Help topic

Creating and scheduling posts

Explore every guide in this topic.

30 guides

Share a link with Quick Share

Share a link from the sidebar, or hand a prepared draft to Post Planner for more control.

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Post Planner overview

Prepare content for one or more social pages, then save a draft or schedule publication.

Select pages, groups, and favorites

Choose the social identities that should receive your post.

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Add media to a post

Upload media and check that it is ready for the selected platforms.

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Add media from the Media Library

Reuse an organization file in a new post.

Use different media per platform or page

Choose shared media, a platform version, or a different selection for one page.

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Edit a video cover image

Choose a frame or upload an image to represent your video where supported.

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Enhance an image

Adjust an image’s orientation, colors, and supported layout effects.

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Create an image from a template

Fill a reusable design with your content and add the resulting image to a post.

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Write captions, titles, descriptions, and first comments

Write shared copy and adapt the fields required by each platform.

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Use caption presets/bookmarks

Save reusable text and insert it into future posts.

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Insert Post Planner macros

Insert placeholders for page and scheduling information into your post text.

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Use hashtags, YouTube tags, internal tags, and categories correctly

Keep public discovery labels separate from your team’s internal organization.

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Assign a post category and tags

Label content so your team can find and compare it later.

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Preview a post for each platform

Check platform-specific text and media before you schedule a post.

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Schedule all selected pages together or stagger them

Apply one publishing time or space posts apart across pages.

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What happens when a schedule is in the past?

A past publishing time can make a post publish as soon as it is saved.

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Save and resume a draft

Keep unfinished content and continue editing it later.

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Edit an existing post or create a repost

Choose whether to change a pending post or prepare a new copy.

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Review collisions and warnings before saving

Check nearby schedules, repeated content, and connection warnings before publishing.

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Request review instead of publishing directly

Send a prepared post to an approver before it enters the publishing queue.

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Facebook publishing settings and limits

Review the Facebook format, media, and settings for your post.

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Instagram publishing settings and limits

Check the Instagram format, media layout, and publishing options.

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TikTok publishing settings and limits

Review TikTok’s account-specific publishing options and required confirmations.

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Troubleshoot TikTok creator information

Resolve missing privacy options, publishing restrictions, or creator-information errors.

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YouTube publishing settings and limits

Prepare the video details and audience settings required for YouTube.

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Threads publishing settings and limits

Prepare Threads text, media, and reply settings for the connected profile.

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X publishing settings and limits

Check X text and media compatibility before scheduling.

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Why a post cannot advance to Review

Find the validation error that is stopping your post from reaching Review.

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What happens after Save & Schedule?

Check that your post was saved and understand what happens before it appears publicly.

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