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Help guide

Instagram publishing settings and limits

Check the Instagram format, media layout, and publishing options.

Core

Overview

Instagram Stories, Reels, and carousel content have different requirements. Use the settings and validation for the selected Instagram profile and format.

Review your Instagram version

  • Choose Story mode where appropriate and check the preview’s layout.
  • Inspect image and video dimensions, aspect ratios, duration, and carousel compatibility.
  • Review caption and hashtag validation and any comments setting.
  • Check that the Meta connection and required permissions remain valid.

When validation blocks the post

Correct the Instagram-specific version rather than changing every other platform unnecessarily. A format available in the Instagram app may not be available through the publishing integration.

Availability and access

Core

This feature does not require an add-on, although permissions or organization settings may still apply.

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