Guide d’aide

Social goal metrics and time ranges

Choose a goal metric and period that match the result you want to track.

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Vue d’ensemble

Goals can track measures such as followers, impressions, engagements, likes, comments, shares, or posts where the selected platforms provide them. The available time ranges include lifetime and shorter periods.

Match the period to the target

Use lifetime when you want a cumulative or current total. Use a recent period, such as a week or month, when you want to track activity during that window. Always read the time-range label alongside the progress value.

Compare like with like

Keep page selection consistent when comparing progress. Different platforms define and supply metrics differently, so a missing value is not automatically zero. Check the corresponding report if progress looks unexpected.

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