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Guide d’aide

Metric reference: publishing and business outcomes

Read post counts, link activity, and estimated earnings without confusing their meanings.

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Vue d’ensemble

Publishing volume, clicks, and earnings describe different outcomes. Start by checking the metric’s page coverage, period, and data source.

What to look for

  • Post or video count uses collected content and can be lower when imports are incomplete.
  • Link Clicks and Link Click Rate use the definitions supplied for that widget or platform.
  • Estimated earnings can be revised and are not a final payout.
  • Currency and monetization permissions affect which pages contribute to an earnings widget.

Choose an earnings currency

  1. Open widget options

    With reporting-edit access, open the supported monetary widget’s options. Check the selected channels.

  2. Choose USD or EUR where offered

    YouTube supports the offered USD/EUR reporting choice. Facebook earnings remain USD and do not contribute to EUR widgets. A change in the total can reflect changed page coverage, not a fall in earnings.

  3. Save and inspect

    Read the currency, contributing pages, and metric information again. YouTube monetary figures require a monetized channel and the appropriate monetary analytics permission.

Earnings, RPM, and CPM are different

Approx. Earnings is estimated revenue, not a final payout. Revenue per 1,000 Engaged Views relates YouTube earnings to engaged views; it is not based on every video start or replay. CPM relates advertising revenue to ad impressions and is not interchangeable with RPM. Missing or zero denominators do not establish a measured zero rate.

Do not infer conversions

A recorded link click is not proof of a sale or signup. Use your destination’s own measurement for those outcomes, and compare currencies and data coverage before adding earnings together.

Disponibilité et accès

La disponibilité dépend de votre accès à l’organisation et des autorisations attribuées.

Guides associés

Reporting permissions and dashboard overview

Find saved reports and understand what reporting viewers and editors can do.

Create a reporting dashboard

Create a saved report for selected pages or page groups.

Find and manage reporting dashboards

Keep your report library organized and find frequently used dashboards.

Filter a reporting dashboard

Change the period and page selection used by a report.