Metric reference: engagement
Understand interactions and the rates used to compare them.
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Vue d’ensemble
Likes, reactions, comments, shares, and saves are different interaction measures. Engagement combines supported interactions, while engagement rate relates an interaction measure to a denominator.
Read the rate definition
Check the metric note for the selected platform and widget. A rate based on impressions cannot be compared directly with one based on reach, views, or followers. A combined percentage also should not be assumed to be a simple average of daily percentages.
Use supporting measures
Read the underlying counts alongside the rate. Dislikes and like/dislike ratios only appear where supplied. If a metric is unavailable, treat that as missing coverage rather than evidence that no interactions happened.
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