Metric reference: audience and distribution
Understand followers, reach, impressions, views, and subscriber changes.
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Vue d’ensemble
Audience size and content exposure measure different things. A follower total describes an audience; impressions or views describe reported exposure or viewing activity.
Common measures
- Followers or subscribers: the audience total supplied for the selected account and time.
- New followers or subscribers gained/lost: changes during a period, not the current total.
- Reach: the platform’s measure of distinct accounts or people reached, where available.
- Impressions and views: platform-defined exposure or viewing counts; repeated activity may count.
- Follower/non-follower views: classification supplied for supported account analytics.
Read each metric note
Definitions, timing, and coverage differ by platform. Combined reach is not necessarily a deduplicated audience across networks. Use the widget’s explanation before making a cross-platform comparison.
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