Engagement, engagement rate, reach, impression, and view
Understand the difference between interaction, audience exposure, and viewing measures.
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Vue d’ensemble
Social platforms use different metric definitions. Read the selected widget’s explanation before comparing numbers from different networks or scopes.
Common terms
- Engagement: supported interactions, such as reactions, comments, or shares.
- Engagement rate: an interaction measure divided by a defined audience or exposure measure.
- Reach: a platform’s distinct audience measure where available.
- Impression: a reported display or exposure.
- View: a platform-defined viewing event, which can depend on the content format.
Play count
A video’s Play count is separate from Impressions/Views and Reach in reporting and comparisons. Use the specific metric label rather than substituting one for another; availability depends on platform and format.
Do not interchange them
Ten views do not necessarily mean ten people, and a rate based on impressions is not equivalent to one based on followers. Missing support should not be read as zero.
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