Compare performance by post tag
Compare two groups of posts labeled with your organization’s internal tags.
Overview
Tag comparison is useful for campaign or topic analysis when your team labels content consistently. It compares selected groups, not necessarily equal-sized samples.
Read the aggregation
Line, bar, and pie displays answer different questions. Pie options include sum, average, and median; check the selected option before describing a slice as a total. Percentage statistics must be read as rates rather than added like interaction counts. Inspect the contributing post counts and keep the same period and page selection.
Tag names and older combinations
Select the intended internal label, not a public caption hashtag. Older saved combinations can remain available for compatibility; do not rename or relabel posts merely because a comparison selector offers an older combined value. Check the assigned tags on sample posts.
Missing or uneven data
A larger campaign may lead in total interactions simply because it contains more posts. A metric unavailable for one platform or format is not evidence of zero performance. For video comparisons, distinguish play counts from reach and other view definitions.
Availability and access
Availability depends on your organization access and assigned permissions.