Metric reference: publishing and business outcomes
Read post counts, link activity, and estimated earnings without confusing their meanings.
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Resumen
Publishing volume, clicks, and earnings describe different outcomes. Start by checking the metric’s page coverage, period, and data source.
What to look for
- Post or video count uses collected content and can be lower when imports are incomplete.
- Link Clicks and Link Click Rate use the definitions supplied for that widget or platform.
- Estimated earnings can be revised and are not a final payout.
- Currency and monetization permissions affect which pages contribute to an earnings widget.
Choose an earnings currency
- Open widget options
With reporting-edit access, open the supported monetary widget’s options. Check the selected channels.
- Choose USD or EUR where offered
YouTube supports the offered USD/EUR reporting choice. Facebook earnings remain USD and do not contribute to EUR widgets. A change in the total can reflect changed page coverage, not a fall in earnings.
- Save and inspect
Read the currency, contributing pages, and metric information again. YouTube monetary figures require a monetized channel and the appropriate monetary analytics permission.
Earnings, RPM, and CPM are different
Approx. Earnings is estimated revenue, not a final payout. Revenue per 1,000 Engaged Views relates YouTube earnings to engaged views; it is not based on every video start or replay. CPM relates advertising revenue to ad impressions and is not interchangeable with RPM. Missing or zero denominators do not establish a measured zero rate.
Do not infer conversions
A recorded link click is not proof of a sale or signup. Use your destination’s own measurement for those outcomes, and compare currencies and data coverage before adding earnings together.
Disponibilidad y acceso
La disponibilidad depende del acceso a la organización y de los permisos asignados.