Two-Factor Authentication
Please verify your identity to continue.
We will send a verification code to your email address.
Please click the button below to receive the code.
Help Center
Help guide

Social goal metrics and time ranges

Choose a goal metric and period that match the result you want to track.

Core

Overview

Goals can track measures such as followers, impressions, engagements, likes, comments, shares, or posts where the selected platforms provide them. The available time ranges include lifetime and shorter periods.

Match the period to the target

Use lifetime when you want a cumulative or current total. Use a recent period, such as a week or month, when you want to track activity during that window. Always read the time-range label alongside the progress value.

Compare like with like

Keep page selection consistent when comparing progress. Different platforms define and supply metrics differently, so a missing value is not automatically zero. Check the corresponding report if progress looks unexpected.

Availability and access

Core

This feature does not require an add-on, although permissions or organization settings may still apply.

Related guides

Understand the account dashboard

Use your account dashboard to open organizations and respond to invitations.

Core

Understand the organization dashboard

See upcoming content, team information, goals, and reporting shortcuts.

Core

Create a social goal

Track progress toward a social metric across the pages you choose.

Core

Edit or delete a social goal

Update a goal’s target or remove a goal you no longer track.

Core