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Follower/non-follower view classification

A view breakdown classifies viewing activity by the viewer’s relationship to an account.

Overview

Supported account analytics can classify views as follower, non-follower, or unknown. These are views rather than a guaranteed count of unique people.

Combined breakdowns

MediaFox weights combined percentages by available view counts. A small page and a large page should not contribute equally just because both have a percentage.

Keep unknown values visible

Unknown means the data could not be classified; it does not mean non-follower. Review page-level availability and the same period before interpreting a change in the combined audience mix.

Availability and access

Availability depends on your organization access and assigned permissions.

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