Metric reference: publishing and business outcomes

Überblick

Publishing volume, clicks, and earnings describe different outcomes. Start by checking the metric’s page coverage, period, and data source.

What to look for

• Post or video count uses collected content and can be lower when imports are incomplete.
• Link Clicks and Link Click Rate use the definitions supplied for that widget or platform.
• Estimated earnings can be revised and are not a final payout.
• Currency and monetization permissions affect which pages contribute to an earnings widget.

Choose an earnings currency

1. 1
   Open widget options

   With reporting-edit access, open the supported monetary widget’s options. Check the selected channels.

2. 2
   Choose USD or EUR where offered

   YouTube supports the offered USD/EUR reporting choice. Facebook earnings remain USD and do not contribute to EUR widgets. A change in the total can reflect changed page coverage, not a fall in earnings.

3. 3
   Save and inspect

   Read the currency, contributing pages, and metric information again. YouTube monetary figures require a monetized channel and the appropriate monetary analytics permission.

Earnings, RPM, and CPM are different

Approx. Earnings is estimated revenue, not a final payout. Revenue per 1,000 Engaged Views relates YouTube earnings to engaged views; it is not based on every video start or replay. CPM relates advertising revenue to ad impressions and is not interchangeable with RPM. Missing or zero denominators do not establish a measured zero rate.

Do not infer conversions

A recorded link click is not proof of a sale or signup. Use your destination’s own measurement for those outcomes, and compare currencies and data coverage before adding earnings together.

Verfügbarkeit und Zugriff

Die Verfügbarkeit hängt von deinem Organisationszugriff und deinen Berechtigungen ab.

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